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Landing Page Builds | Resources Rebrand | Website Optimization
The Challenge
PlayPlay is a B2B SaaS platform that helps teams create professional videos at scale. When I joined as Growth Marketing Manager, the website had strong traffic but conversion rates on key landing pages for both paid and organic weren't meeting pipeline goals. I focused on optimizing the user journey to increase free trial signups, drive inbound demand for sales & generate pipeline from online channels.
The Approach
Rebuilt the landing page to remove friction, strengthen product understanding, and increase free trial intent.
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Rewrote the hero and benefit-driven copy to be sharper, outcome-focused, and aligned to the AI Video Assistant product we were driving free trials for.
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Added feature modules with aligned visuals to help prospects quickly understand capabilities without reading long text.
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Embedded an interactive product demo from our seller to let buyers experience the platform visually before booking a call.
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Showcased real video template examples (recruitment, social media, employer brand, etc.) to help users instantly understand high-value use cases.
(Repurposed page for ABM campaigns, using industry-specific content across)
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Integrated Capterra and G2 badges for trust and social proof to support enterprise decision-making.
Sourced and added high-credibility testimonials from enterprise clients like Novo Nordisk and curated review quotes from G2.
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