.png)
.png)
The Challenge
Alexandra, a Licensed Marriage & Family Therapist based in New York City, launched her practice during Summer 2025. She needed a warm, credible online presence to attract and retain clients in this new chapter.
With so many therapy websites feeling either outdated or overly clinical, Alex wanted something that felt both professional and personal: a space that instantly conveyed her areas of expertise, while making it simple for potential clients to reach out for an appointment.
The Solution
Studio Jaymi designed and built a seven-page site from the ground up, blending earthy tones, curated imagery, and testimonials from past clients to evoke trust.
I integrated a direct contact form, clean navigation, and responsive mobile layout so every client, whether on desktop or phone, can connect effortlessly. Standalone pages for each type of therapy she offers were created to address the unique needs of her clients: individual, couples, and family therapy. Additionally, the FAQ page was created to answer common questions clients have before working with a therapist around insurance, cancellations, and more.
%20(400%20x%20848%20px)%20(Website)%20(1).png)
%20(400%20x%20848%20px)%20(Website)%20(4).png)
%20(400%20x%20848%20px)%20(Website)%20(3).png)
%20(400%20x%20848%20px)%20(Website)%20(5).png)
%20(400%20x%20848%20px)%20(Website)%20(6).png)
%20(400%20x%20848%20px)%20(Website)%20(9).png)
The Build
The homepage opens with a calming hero banner featuring a soft pink overlay and organic shadows to evoke warmth and trust.
Key Elements:
-
Clean serif logo flanked by plant illustrations for a nurturing, earthy feel.
-
Simple top nav with clear paths (“Services,” “About Me,” “Contact”).
-
Primary CTA: “Schedule a Consultation” (visible above the fold and repeated across the site.
About / Meet Alex
Humanizing the therapist is key for conversion, this section establishes trust through credentials and personality.
Key Elements:
-
Direct introduction in Alex’s voice (“Welcome, I’m glad you’re here.”)
-
Credentials highlighted: Licensed Marriage and Family Therapist (LMFT).
-
CTA “About Alex” links to extended bio page for potential clients to learn more about her experience, credentials, and more.
Services Section
Three service cards (Individual, Couples, Family Therapy) guiding visitors based on type of therapy they're seeking.
Key Elements:
- Soft mauve overlays unify the palette.
- Each card links to a dedicated service subpage for deeper context.
-
Stock images were intentionally selected to reflect diversity and emotional connection. People want to see smiling people!
About / Meet Alex
Humanizing the therapist is key for conversion, this section establishes trust through credentials and personality.
Key Elements:
-
Direct introduction in Alex’s voice (“Welcome, I’m glad you’re here.”)
-
Credentials highlighted: Licensed Marriage and Family Therapist (LMFT).
-
CTA “About Alex” links to extended bio page for potential clients to learn more about her experience, credentials, and more.
Testimonials Section
Social proof reinforces credibility while maintaining the site’s calming aesthetic.
Key Elements:
-
Testimonials rotate dynamically for engagement.
-
Warm imagery with dark overlay
Contact Form
Every page concludes with a direct path to conversion.
Key Elements:
-
Contact form styled with mauve container for contrast and accessibility.
-
Text and fields kept short to reduce friction.
-
Reinforced with secondary trust cue: “Recently Featured in Marriage Counseling.io.”
-
CTA: “Schedule Your Free Consultation” — matches top hero.