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The Challenge
Ellyn Murphy, an interior designer featured on HGTV and DIY Network, offers a unique product, bathroom design plans for just $497, but no experience selling online.
She needed an e-commerce site that can showcase her curated design plans, highlight her experience as a trusted interior designer, and guide homeowners through their renovation journeys with an educational blog.
The Solution
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Studio Jaymi built a custom e-commerce site on Wix Studio that captures Prefixe Design’s creative spirit while creating a smoother, more intuitive shopping experience. The layout blends Ellyn’s playful Buffalo Script aesthetic with a clean, conversion-focused structure.
Key elements of the build include:
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A growing catalog of design plans, each with:
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A clear overview + expandable detail sections
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Thumbnail images showing the full design range
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A curated collage preview (sketches only, to protect the final product)
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A Style Quiz for lead capture that helps shoppers identify their bathroom aesthetic
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A Blog for educational content and long-term SEO growth
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Direct purchasing for design plans through the built-in store
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Integrated flows for her add-on services
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A simple contact form in the footer for general inquiries
Ellyn now has a polished, easy-to-manage site that brings her brand to life while freeing up time for her to focus on what she does best: creating beautiful bathroom designs.
The Approach
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The Build
A Welcoming First Impression
The homepage hero immediately sets the tone with Prefixe's playful aesthetic and a clean, modern layout that guides visitors toward exploring design plans.
Key Elements:
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Clean layout with large hero image and thumbnail supporting images
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Expandable sections (Tile Details, Plumbing, Vanity, Lighting)
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Clear CTAs: "Add to Cart" + "Buy Now"
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Custom CSS collage preview at bottom ("What's In This Look") shows materials dynamically
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Product Pages that Sell
Detailed product pages with pricing transparency, material breakdowns, and visual previews so buyers know exactly what they're getting upfront.
Key Elements:
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Clean layout with large hero image and thumbnail supporting images
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Expandable sections (Tile Details, Plumbing, Vanity, Lighting)
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Clear CTAs: "Add to Cart" + "Buy Now"
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Custom CSS collage preview at bottom ("What's In This Look") shows materials dynamically
Shop Page That Guides Discovery
A visual hub where homeowners can explore bathroom design styles and quickly find the look that fits their space.
Key Elements:
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Distinct design styles showcased with rendered visuals
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High-quality hero images or collages for each collection
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Clear collection titles + micro color-swatches for quick scanning
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Short descriptions that set expectations in one sentence
Shop Page That Guides Discovery
A visual hub where homeowners can explore bathroom design styles and quickly find the look that fits their space.
Key Elements:
-
Distinct design styles showcased with rendered visuals
-
High-quality hero images or collages for each collection
-
Clear collection titles + micro color-swatches for quick scanning
-
Short descriptions that set expectations in one sentence
Shop Page That Guides Discovery
A curated shop experience that helps homeowners visualize their style before committing.
Key Elements:
-
Distinct design styles showcased with rendered visuals